BusinessAugust 24, 2026

premiumization

PREE-mee-uh-muh-ZAY-shun

Definition

The trend or strategic shift of moving toward higher-quality, more expensive, or certified product offerings to increase value and brand prestige.

Etymology

Derived from the Latin 'praemium' (reward or profit) combined with the suffix '-ization', which denotes the process of becoming something or changing into a specified state.

In the news

In the article, the South African market is shifting toward premiumization rather than just new capacity, as processors increasingly choose high-quality certified lubricants over cheaper alternatives.

Africa Food Grade Dry Film Lubricant - Market Analysis, Forecast, Size, Trends and Insights

Read the full article ↗

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