BusinessAugust 24, 2026

procompetitive

proh-kum-PET-ih-tiv

Definition

Describes actions, policies, or agreements that increase market competition or enhance the effectiveness of competitive forces.

Etymology

The word is formed by combining the prefix 'pro-' meaning 'in favor of' or 'supporting' with the word 'competitive,' derived from the Latin 'competere,' meaning to strive together.

In the news

Zillow described its partnership with Redfin as procompetitive to defend it against FTC claims that the agreement was actually intended to suppress market competition.

Zillow and Redfin resolve litigation over deal FTC claims suppresses rental listings competition

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