BusinessAugust 24, 2026

productization

prod-uk-ti-ZAY-shun

Definition

The process of taking a service, idea, or custom-built solution and refining it into a standardized, repeatable product that can be sold to multiple customers.

Etymology

Derived from the noun 'product' plus the suffix '-ize' (forming the verb 'productize') and the suffix '-ation' (turning it into a noun). It entered business English in the late 20th century to describe the transformation of intangible assets into commercial commodities.

In the news

In the article, management describes shifting from custom project work to the 'productization' of their internal AI solutions, such as Utilon and NEXUS AI, to create recurring revenue streams.

Earnings call transcript: White Pearl Technology Group posts H1 2026 growth, shares fall

Read the full article ↗

Investing.com

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