reformulation
/ˌriːfɔːrmjuˈleɪʃən/
Definition
The process of altering or adjusting the ingredients and composition of a food or beverage product to enhance its health properties or appeal to new consumer markets.
Etymology
The word is derived from the prefix 're-' (again) combined with 'formulation', which originates from the Latin 'formulare' (to fashion or shape). It evolved into modern English to describe the act of creating a new structure or recipe for an existing product.
In the news
In this article, reformulation refers to brands adjusting their product recipes to incorporate creatine into new formats like beverages and snacks to reach wellness-focused consumers. This strategy allows companies to expand the appeal of an ingredient beyond its traditional use in sports nutrition.
Creatine appeal expands with mental health focus
Read the full article ↗FoodNavigator.com