BusinessJuly 10, 2026
rollup
/ˈrɒl.ʌp/
Definition
A business strategy where a company acquires many smaller businesses in the same industry to consolidate them into a single, larger entity.
Etymology
Derived from the phrasal verb 'roll up,' meaning to gather or accumulate things into a single bundle. In a business context, it gained popularity in the late 20th century to describe the aggregation of fragmented firms.
In the news
The article uses the term to describe how several fitness-related companies were combined into one, signaling that the industry is maturing into a more consolidated market.
Gyms Became The New Third Place And Venture Capital Missed It
Read the full article ↗Forbes