BusinessJuly 9, 2026
rollup
/ˈrɒl.ʌp/
Definition
A business strategy involving the acquisition and consolidation of multiple smaller companies within the same industry to form a single, larger, more efficient entity.
Etymology
Originating from the phrasal verb 'roll up,' meaning to gather or bundle together, the term evolved in business finance to describe the process of 'rolling up' many small firms into one larger 'platform' company.
In the news
In the article, a 'rollup' refers to the consolidation of fitness brands like Mindbody and ClassPass, signaling that the fitness industry is moving from a fragmented market into a mature, unified phase.
Gyms Became The New Third Place And Venture Capital Missed It
Read the full article ↗Forbes