synch
/sɪŋk/
Definition
The process of licensing and incorporating a musical track into a film, television show, or other media to align with specific visual content.
Etymology
The word is a clipped form of 'synchronize,' originating from the Greek 'synkhronizein,' meaning 'to be at the same time.' It entered the entertainment industry lexicon as shorthand for the legal and technical process of matching sound to moving images.
In the news
In this article, the term refers to the strategic use of pop songs in streaming series, which has become a vital marketing tool for artists to boost streaming numbers and discoverability. It highlights how these placements act as 'synchs' between music and visual storytelling to drive massive audience engagement.
Why Songs On Shows Like ‘Off-Campus’ Are Streaming — And Climbing the Charts — Like Never Before
Read the full article ↗Billboard