TechnologyAugust 3, 2026

adtech

AD-tek

Definition

The collection of software and tools used by advertisers and publishers to manage, target, deliver, and analyze digital advertising campaigns.

Etymology

The word is a portmanteau of 'advertising' and 'technology.' It emerged in the early 21st century as the digital landscape became increasingly automated and data-dependent.

In the news

In the article, the term is used to describe the complex digital ecosystem of tools and platforms that publishers must integrate and manage, often leading to technical complications.

Replacing legacy ad infrastructure: 5 minutes with… Daniel Pedersen

Read the full article ↗

InPublishing

Related words

decryption

The process of converting encrypted or encoded data back into its original, readable…

Technology

frisking

The act of performing a quick physical search of a person, typically by passing hands…

Technology

mandal

An administrative subdivision in parts of India, typically comprising several villages,…

Technology

procuratorate

An office or department of a public prosecutor, specifically in countries with a legal…

Technology

fortitude

Courage and mental toughness that enables a person to endure pain, hardship, or adversity…

Technology

hegemonism

The dominance or prevailing influence of one nation or entity over others, often used in…

Technology

Learn a word like this every day

Meet one new word every morning.

Newspoken pulls one carefully chosen word from the day’s news — with a clear definition, context, and light review that makes it stick. Get it on your phone.