TechnologyAugust 16, 2026

martech

MAR-tek

Definition

Software and digital tools used by marketing teams to optimize, manage, and execute marketing campaigns and customer engagement strategies.

Etymology

A portmanteau of the words 'marketing' and 'technology' that gained prominence in the early 2010s to describe the growing ecosystem of digital tools used by marketers.

In the news

In this article, David Jones launched a new martech stack to modernize how they handle customer intelligence and communications, enabling more effective data-driven marketing.

David Jones and Flybuys detail how AI are reshaping retail decision-making

Read the full article ↗

retailbiz

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